UVA Health System

Positioning Words

The UVA Health System positioning line is a verbal and graphical extension of the UVA brand. The hand rendered quality of the positioning line speaks to the approachable attitude of the organization.

The positioning line should be used on all marketing materials, when appropriate, and when space allows. The flexibility of this graphical element allows the designer/user to choose from a set library of terms and populate the word that proceeds "beyond measure". This flexibility allows the brand to speak specifically to a headline or theme within advertising and marketing. The library contains  nineteen words to choose from. No other words may be used or substituted. The positioning line can be locked with the UVA Health System Logo, constructed and sized, as detailed above. The positioning line may also be used as a stand alone graphic, in a position away from the UVA logo, scaled appropriately. This allows for a great amount of flexibility, and a greater amount of possible design outcomes. The positioning line should never be locked with a UVA Entity Logo, as this would create confusion and heirarchy issues.

These are the only approved positioning lines. No other words may be used or substituted.