UVA Health System

Design System Elements

The UVA Health System design system has been developed to help reinforce our brand and our message. It creates a distinctive appearance for all our communications, and because it is unique to UVA, it helps our employees, patients and the community immediately differentiate our materials from other competitive organizations.

The design system is an important part of the visual expression of our brand. Consistency is important. By applying our design system in a consistent and thoughtful manner to all communicative materials, we reinforce a message of unity throughout our organization. To help create materials consistently and accurately, guidelines, standards and recommendations for the design system application have been created and are illustrated in this guide. Along with guidelines, examples of various applications are shown. These examples are for the purpose of showing variation and the flexibility of the design system in context. Designers/Communicators are encouraged to explore the use of our design system elements beyond the limited number of examples shown in this guide.

UVA has several key elements that make up our design system; the logo, support color, imagery, shape and pattern, structure, messaging and typography. Together these elements create the UVA look and feel. Preserving the integrity of our logo and design system elements through proper use will help ensure that UVA maintains a strong brand presence at every touchpoint.